This book explains how to protect a good idea and win support for it. The authors welcome naysayers, nitpickers, and handwringers into the room during the discussion, because they show you in this book how to respond to the unfair attacks to find success.
Readers learn about the four attack strategies - death by delay, confusion, fear mongering, and character assassination - and how to show respect for all and use simple, clear, and common-sense responses. In essence, it prepares you to fight the good fight.
This book couldn't come at a better time. In tough economic times and in a competitive business climate, workplace learning professionals are competing against all other departments and programs to show value. This book helps you gain the upper hand by giving you practical responses to more than 24 generic attacks that people often use to shoot down good ideas.
Robert Morris, in a review of the book for the Employee Engagement Network blog, wrote: "Although Kotter and Whitehead seem to have covered rather thoroughly the 'what' of buy-in, their greatest achievement consists of the nature and extent of how brilliantly they explain the 'how.' In the Appendix, they review 'The Eight Steps to Successful, Large-Scale Change' and I presume to suggest that this material not be read until after re-reading (at least once, preferably twice) what they have to say about The Method and the 'Twenty-Four Attacks and the Twenty-Four Responses.'"
This book, brimming with useful advice, is a must-read for anyone who needs to sell good ideas to executives. Learn the communication tactics that will help you not only save valuable learning programs, but also give you and your staff the respect it deserves. I give this book three steaming lattes.