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Sales Enablement Publications

ASTD Research: Developing Sales Managers

Developing Sales Managers: Activating Sales Performance Through Learninginvestigates whether sales managers are sufficiently equipped to handle their responsibilities, which include managing and developing sales representatives and meeting unit productivity goals. It also looks at the lack of availability of training programs directed specifically at incoming sales managers, and the content of new sales manager training programs in the organizations where it does exist.

ASTD Research: The State of Sales Training, 2012

The State of Sales Training, 2012 is an analytical study that provides insight into sales training efforts within various organizations. By looking at various components of sales training, such as performance, efforts, and expenditures, this report offers members of the sales training community valuable data that will allow them to tailor their programs to help staff reach their full potential.

ASTD Research: The State of Sales Training, 2012 Whitepaper

The State of Sales Training, 2012 Whitepaper is derived from the full report of the same name, and based on a study conducted by ASTD. The purpose of this report is to provide insights into sales training efforts within various organizations.

Sales Chaos: Developing Agility Selling Skills that Deliver Value Customers Expect

It doesn't matter if you are new to sales or a seasoned professional; Sales Chaos provides the key information any seller should know to turn the scientific theory of Agility Selling into more relevant sales conversations and bottom-line sales results.

ASTD Research: Accelerating Revenue Through Learning

ASTDs Accelerating Revenue Through Learning: Developing Sales Teams that Win report complements the ASTD State of Sales Training report and is a must have reference for all sales driven people and organizations.

Lead with Your Customer: Transform Culture and Brand into World-Class Excellence

Provides a step-by-step model for aligning your organizations brand and culture with your customer service practices to drive meaningful business results.

10 Steps to Successful Sales

Whether youre new to sales or a seasoned professional, the 10 Steps will help you build top-line revenue for your organization and develop successful sales habits.

Ultimate Basic Business Skills: Training an Effective Workforce

Create a business skills boot camp for your frontline workers!

World Class Selling: New Sales Competencies

A data-driven guide for developing a high-performing sales team and driving results.

Sales Training Book 2

The Sales Training Book 2 contains 17 powerful one-hour selling skills workshops. It includes a sales...

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