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Sales Enablement Publications

ATD Research: 2016 State of Sales Training

The Association for Talent Development (ATD) surveyed 227 sales enablement professionals and found that each year organizations spend an average of $954,070 on sales training and $1,459 per salesperson. Given the amount of money spent each year on sales training, this report examines the current of state of sales training in organizations today, how training is delivered, and the obstacles to effective sales training.

Member Price: $199.00
List Price: $499.00

ASTD Research: Developing Sales Managers

Developing Sales Managers: Activating Sales Performance Through Learninginvestigates whether sales managers are sufficiently equipped to handle their responsibilities, which include managing and developing sales representatives and meeting unit productivity goals. It also looks at the lack of availability of training programs directed specifically at incoming sales managers, and the content of new sales manager training programs in the organizations where it does exist.

Member Price: $199.00
List Price: $499.00

ASTD Research: The State of Sales Training, 2012

The State of Sales Training, 2012 is an analytical study that provides insight into sales training efforts within various organizations. By looking at various components of sales training, such as performance, efforts, and expenditures, this report offers members of the sales training community valuable data that will allow them to tailor their programs to help staff reach their full potential.

Member Price: $199.00
List Price: $499.00

ASTD Research: Accelerating Revenue Through Learning

ASTDs Accelerating Revenue Through Learning: Developing Sales Teams that Win report complements the ASTD State of Sales Training report and is a must have reference for all sales driven people and organizations.

Member Price: $0.00
List Price: $499.00

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