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Licensing the ATD World-Class Sales Competency Model

For Internal Use

Take your sales organization to the next level with the ATD World-Class Sales Competency Model™ (WCSCM). Licensing the ATD WCSCM allows organizations to unify their sales and learning functions under a common language and standards around sales talent development by implementing a comprehensive and researched-backed sales competency framework.

An individual organization may license the WCSCM directly for internal use to: 

  • Structure roles in sales and related functions. 
  • Set standards for attracting, assessing, selecting, engaging, developing, retaining, and credentialing sales, sales management, and sales enablement professionals. 
  • Create implementation materials such as hiring guides, career maps, assessment tools, and training curricula to promote the practice of the competency framework provided.

License Term Options and Pricing:

          License Term                      Fee             
          Two (2) years                $5,000
          Five (5) years          $10,000     
  • One-time payment for license executions. 
  • Deliverables will be released once the licensing fee has been paid in full. 
  • Renewal terms and pricing available separately.

License Rights:

  • ADAPTION: This enables the licensee to customize the model by up to 25 percent to better meet the organization’s terminology and taxonomy, for example. Any adaptations of the model beyond nomenclature changes require prior review by and approval from ATD.  
  • RESTRICTIONS: The license is for the use of the model within an individual organization regardless of size, and limited to direct employees. All materials may only be displayed, posted, or stored behind your organization’s firewall or secured access site. 
  • DELIVERABLES:  
    • Success in Selling: Developing a World-Class Sales Ecosystem e-book (PDF format) and two (2) print copies 
    • editable copies of Success in Selling’s “Appendix A: Areas of Expertise Dictionary” and “Appendix B: Foundational Competencies Dictionary” (Word format) 
    • electronic copies of competency-based implementation tools 
    • visual graphics of the model (PNG/JPEG format).

Ready to license the Model? Contact Roxy Torres at roxy@td.org.

For Client Solutions

Take your business to the next level by incorporating the ATD World-Class Sales Competency Model™ (WCSCM) into your solutions for sales organizations! Licensing the ATD WCSCM allows sales consultants and training providers to help their client organizations unify their sales and learning functions under a common language around sales talent development by implementing a comprehensive and researched-backed sales competency framework.

A sales consultant or training provider may license the WCSCM to help client organizations: 

  • Structure roles in sales and related functions. 
  • Set standards for attracting, assessing, selecting, engaging, developing, retaining, and credentialing sales, sales management, and sales enablement professionals. 
  • Create implementation materials such as hiring guides, career maps, assessment tools, and training curricula to promote the practice of the competency framework provided.

License Pricing:

     License Term           Client Organizations                     Fee               
Two (2) years Up to five (5) $15,000
Up to seven (7) $17,500
Up to ten (10) $20,000
  • Deliverables will be released once the licensing fee has been paid in full. 
  • Renewal terms and pricing available separately.

License Rights: 

  • ADAPTION: This enables the licensee to customize the model by up to 25 percent to better meet your client organizations’ terminology and taxonomy, for example. Any adaptations of the model beyond nomenclature changes require prior review by and approval from ATD. 
  • DELIVERABLES: 
    • Success in Selling: Developing a World-Class Sales Ecosystem e-book (PDF format), two (2) print copies per client organization, and a discounted rate for additional copies purchased during the license term  
    • editable copies of Success in Selling’s “Appendix A: Areas of Expertise Dictionary” and “Appendix B: Foundational Competencies Dictionary” (Word format) 
    • electronic copies of competency-based implementation tools 
    • visual graphics of the model (PNG/JPEG format).

Ready to license the Model? Contact Roxy Torres at roxy@td.org.

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