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Lead With Your Customer

Chapter 04: Using the World-Class Excellence Model to Transform Your Business
Mark David Jones, J. Jeff Kober | November 19, 2017 | Book Chapter

This chapter introduces the World Class Excellence Model to demonstrate the relationships between the various crucial components that bridge the corporate culture and the organizational brand, and in turn enable you to more completely understand and satisfy your customers.

Lead With Your Customer

Chapter 01: Your Customer Really Is the Key
Mark David Jones, J. Jeff Kober | November 19, 2017 | Book Chapter

What creates a successful organization? This chapter introduces The Chain Reaction of Excellence Model, a proven process that makes a successful organization.

Understanding International Talent Trends Key to Succeeding in the Global Economy

Maria Ho | October 26, 2015 | Article

Global Trends ATD publishes its first truly global study on the state of talent development. The published research, Global Trends in Talent Development, offers comparisons along key metrics across regions (Asia-Pacific; Europe, the Middle East, and Africa (EMEA); North America; and Latin America). 

Dealing With Ambiguity During Change

Josh Smith | May 28, 2015 | Webcast

Learn how Health Care Service Corporation (HCSC) developed a hands-on leadership simulation event to prepare leaders to make critical decisions during unprecedented ambiguity and industry change. HCSC is the largest customer-owned health insurer in the United States and fourth largest overall, operating through its Blue Cross and Blue Shield plans in Illinois, Montana, New Mexico, Oklahoma, and Texas.

Building an Innovative People-Driven Organization

Ruth Palombo Weiss | May 13, 2015 | Article

people-drivenAs the top challenge for 2015, a report put out by the Conference Board notes CEOs view human capital in all its forms—from dynamic leadership to a skilled workforce cadre—as the primary fuel that will drive the engines of growth within their organizations. Rebecca Ray, co-author of Creating Opportunity Out of Adversity: Building Initiative has found that over the years people have done a variety of things to address different aspects of business. 

ATD Reveals New World-Class Sales Competency Model

Reza Sisakhti | April 29, 2015 | Article

The updated model is based on comprehensive research on evolving trends and practices in sales.

Accelerate your Executive Career through Personal Branding and Marketing Yourself

Rita Allen | April 14, 2015 | Webcast

The term marketing makes most people think of products, services, and commodities. How about marketing ourselves—our talents, accomplishments, and value—inside our organization and within our profession, industry, and community? Are you or your staff members comfortable talking about yourselves in this way? More importantly, are you prepared to talk about yourself in this way—packaging your talents and accomplishments, showcasing them, leveraging them, and presenting them to your organization and community? Identifying, creating, and articulating a personal brand empowers people to own their career and seize opportunities. Personal branding and the ability to market ourselves is an essential ingredient for successful career management. Learn how to create a framework to embrace and develop this core competency.

Data Driven: How Performance Analytics Delivers Extraordinary Sales Results

Book Sampler (Table of Contents, Preface, Chapter 1)
Jenny Dearborn | February 24, 2015 | Book Chapter

A "how-to" guide to boosting sales through predictive and prescriptive analytics.

Action Learning Around the World

Michael J. Marquardt | January 28, 2015 | Article

Companies worldwide are benefiting from the use of action learning to generate business solutions and develop leaders.

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