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Lead With Your Customer

Chapter 04: Using the World-Class Excellence Model to Transform Your Business
Mark David Jones, J. Jeff Kober | November 18, 2017 | Book Chapter

This chapter introduces the World Class Excellence Model to demonstrate the relationships between the various crucial components that bridge the corporate culture and the organizational brand, and in turn enable you to more completely understand and satisfy your customers.

Lead With Your Customer

Chapter 01: Your Customer Really Is the Key
Mark David Jones, J. Jeff Kober | November 18, 2017 | Book Chapter

What creates a successful organization? This chapter introduces The Chain Reaction of Excellence Model, a proven process that makes a successful organization.

Bringing Innovation to the Federal Front

Roxy Torres, Paula Ketter | July 12, 2016 | Article

In the July 2016 cover story of The Public Manager, “A Space to Innovate,” we talked with Susannah Fox, chief technology officer at the U.S. Department of Health and Human Services. 

The Futurist Leader

July 01, 2015 | Article

Today’s challenging landscape is the new reality. It requires businesses to embrace new leadership and organizational development approaches in order to be successful. Recognizing emerging patterns will give leaders a great idea of what the future holds. This TD at Work will provide a framework and tools for doing so; it will:

• Define strategic foresight and outline the business imperative for the approach.
• Describe how to leverage both the push and pull of the future.
• Provide guidance on putting strategic foresight into practice.
• Explain how applying the Natural Foresight framework can help you become a futurist leader.

Dealing With Ambiguity During Change

Josh Smith | May 28, 2015 | Webcast

Learn how Health Care Service Corporation (HCSC) developed a hands-on leadership simulation event to prepare leaders to make critical decisions during unprecedented ambiguity and industry change. HCSC is the largest customer-owned health insurer in the United States and fourth largest overall, operating through its Blue Cross and Blue Shield plans in Illinois, Montana, New Mexico, Oklahoma, and Texas.

The Science of Learning in Action: 7 Insights From Real Data

Alice Kim, Carol Leaman | May 07, 2015 | Webcast

Many organizations around the world are starting to apply the principles of brain research to their learning environments. On May 7, join Carol Leaman and Alice Kim as they leverage real learning data to determine what kind of effect is this having on behavior and, ultimately, performance.

ATD Reveals New World-Class Sales Competency Model

Reza Sisakhti | April 29, 2015 | Article

The updated model is based on comprehensive research on evolving trends and practices in sales.

Accelerate your Executive Career through Personal Branding and Marketing Yourself

Rita Allen | April 14, 2015 | Webcast

The term marketing makes most people think of products, services, and commodities. How about marketing ourselves—our talents, accomplishments, and value—inside our organization and within our profession, industry, and community? Are you or your staff members comfortable talking about yourselves in this way? More importantly, are you prepared to talk about yourself in this way—packaging your talents and accomplishments, showcasing them, leveraging them, and presenting them to your organization and community? Identifying, creating, and articulating a personal brand empowers people to own their career and seize opportunities. Personal branding and the ability to market ourselves is an essential ingredient for successful career management. Learn how to create a framework to embrace and develop this core competency.

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