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Lead With Your Customer

Chapter 04: Using the World-Class Excellence Model to Transform Your Business
Mark David Jones, J. Jeff Kober | October 22, 2017 | Book Chapter

This chapter introduces the World Class Excellence Model to demonstrate the relationships between the various crucial components that bridge the corporate culture and the organizational brand, and in turn enable you to more completely understand and satisfy your customers.

Lead With Your Customer

Chapter 01: Your Customer Really Is the Key
Mark David Jones, J. Jeff Kober | October 22, 2017 | Book Chapter

What creates a successful organization? This chapter introduces The Chain Reaction of Excellence Model, a proven process that makes a successful organization.

Data Driven: How Performance Analytics Delivers Extraordinary Sales Results

Book Sampler (Table of Contents, Preface, Chapter 1)
Jenny Dearborn | February 24, 2015 | Book Chapter

A "how-to" guide to boosting sales through predictive and prescriptive analytics.

Premeditated Selling

Chapter 02: Understanding Buying Factors
Kevin Jones, Steve Gielda | September 25, 2012 | Book Chapter

In this chapter, we cover five key components of understanding your customers’ critical buying factors.

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