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Lead With Your Customer

Chapter 04: Using the World-Class Excellence Model to Transform Your Business
Mark David Jones, J. Jeff Kober | November 24, 2017 | Book Chapter

This chapter introduces the World Class Excellence Model to demonstrate the relationships between the various crucial components that bridge the corporate culture and the organizational brand, and in turn enable you to more completely understand and satisfy your customers.

Sea Change in the Container Shipping Business

Maersk Line–A.P. Moller Maersk: 2015 BEST Award Winner, #4
Jennifer J. Salopek | October 28, 2015 | Article

The learning department had to transform itself before assisting with a change effort elsewhere in the company.

The Art of Modern Sales Management

Chapter 05: Selling Across Cultures
Renie McClay, Anup Soans | February 03, 2014 | Book Chapter

Wearing another’s lens or walking the proverbial mile in another’s shoes will cause some discomfort at first, but those who master the process stand to reap huge gains. Some businesses learn this the hard way

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