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Lead With Your Customer

Chapter 01: Your Customer Really Is the Key
Mark David Jones, J. Jeff Kober | November 23, 2017 | Book Chapter

What creates a successful organization? This chapter introduces The Chain Reaction of Excellence Model, a proven process that makes a successful organization.

Sales Training Basics

Chapter 11: Developing a Sales Training Brand
Angela Siegfried | February 01, 2010 | Book Chapter

In this chapter, you’ll learn: the importance of building a sales training brand strategy, how to create a sales training brand, and how to create your sales training marketing strategy.

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