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Sequencing a Social Selling Tactical Execution

May 03, 2016 | Tool

Adapted from The Art of Modern Sales Management, this tool outlines the tactics you can sequentially execute to establish, manage, and sustain an effective social selling strategy.

The Art of Modern Sales Management

Chapter 11: Social Media Marketing for Sales Managers
Renie McClay, Glenn Raines | February 03, 2014 | Book Chapter

Learn about some of the basic principles, tactics, and technology platforms you can use immediately to effectively manage a social media marketing effort within your own sales organization.

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