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Lead With Your Customer

Chapter 04: Using the World-Class Excellence Model to Transform Your Business
Mark David Jones, J. Jeff Kober | November 22, 2017 | Book Chapter

This chapter introduces the World Class Excellence Model to demonstrate the relationships between the various crucial components that bridge the corporate culture and the organizational brand, and in turn enable you to more completely understand and satisfy your customers.

Lead With Your Customer

Chapter 01: Your Customer Really Is the Key
Mark David Jones, J. Jeff Kober | November 22, 2017 | Book Chapter

What creates a successful organization? This chapter introduces The Chain Reaction of Excellence Model, a proven process that makes a successful organization.

The Science of Learning ebook, Volume 2

Patti Shank | September 13, 2017 | Tool

Exclusive for ATD members: This collection of Patti Shank's work covers a variety of science of learning topics, from cognitive load to learning myths.

Job Aid Designing for Attention and Learning

Patti Shank | August 09, 2017 | Tool

This job aid looks at how you can design instruction that works within the limits of attention and memory and build learning that transfers to the workplace.

Essential Account Planning Report Card

Roxy Torres | August 02, 2017 | Tool

This tool will help you assess your organization’s efforts in each of the five keys for successful strategic account planning.

Sales Enablement Content Map

ATD Staff | May 30, 2017 | Tool

Use this template to map your existing viable content by buyer persona and opportunity stage. Then, use that information to identify your sales enablement content needs. 

Training Novices vs. Experts Job Aid

Patti Shank | April 17, 2017 | Tool

This job aid will help you tailor instructional strategies to the learner’s level of expertise.

Effective Sales Coaching Questions Job Aid

ATD Staff | April 04, 2017 | Tool

This is a list of questions that your salespeople may not be given any consideration to and will help them avoid painful surprises from their clients. They are broken down by the critical elements found in a smart strategic opportunity plan. Questions like these require some time to prepare, and should not be used randomly or haphazardly. They should be used only when preparing for a high impact strategic opportunity planning meeting about one of your targeted accounts.

Secrets to Building an Award-Winning Learning Organization (Part 6): Qualcomm's Employee App Store

Tamar Elkeles | March 15, 2017 | Video

Tamar Elkeles presented her session "Secrets to Building an Award-Winning Learning Organization," on May 22, 2016, at ATD 2016. In this segment, she discusses metrics and innovative approaches to social learning.

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