Please wait a few seconds while your cart is being loaded.
Login to see membership pricing and/or to see items you may have added using another computer or device
Renew Your Membership
The Buzz E-Newsletter
ATD Links E-Newsletter
Watch & Learn Webcasts
State of the Industry Report
ATD Buyer's Guide
Learning Executives Confidence Index
Chapter Leader Community
Join ATD and gain immediate access to the talent development research, news, and best practices you need to take your career—and your organization—to the next level.
Access your ATD member benefits in one convenient location.
Join ATD or renew your membership today.
Training and Training Basics
Business and Management
Measurement, Evaluation, and ROI
Search All Books
Talent Development Executive Confidence Index (TDXCI)
The Public Manager
ATD LINKS E-Newsletter
Community of Practice Newsletters
Community of Practice Blogs
Never stop learning with OpenBook.
Talent development delivered – get 12 single-topic issues a year!
ATD International Conference & EXPO
ATD-Yale Foundations of Management Excellence
Core 4 Conference
Chapter Leaders Conference
Chapter Regional Conference
Learn From the BEST
Asia Pacific Conference
Latin American Summit
Middle East Conference & Exhibition
LearnNow: Flipped Classroom
LearnNow: Design Thinking
LearnNow: Change Management
LearnNow: Just-In-Time Sales Enablement
LearnNow: Moving From Learning to Performance
LearnNow: Using Improv in Facilitation
This workshop will provide you a blueprint for the most innovative approach to sales enablement today: personalized, just-in-time support. Learn how you can easily leerage these techniques to transform sales performance in 90 days!
ATD's Core 4 focuses on the foundational elements that every learning and talent development professional needs. Explore key topics like instructional design, training delivery, measurement and evaluation, and learning technologies.
For the Trainer
For the Instructional Designer
For the Manager
For the HR/OD Professional
The ATD Competency Model
Rates & Pricing
Request a Catalog
Browse the 2017 e-catalog
ATD Expert Coach™
ATD Master Instructional Designer™
ATD Master Performance Consultant™
ATD Master Trainer™
CPLP Preparation Courses
Bring Training to Your Team
Team Skills Gap Assessment
50+ learning modules that adapt to your current knowledge, speed, & path to mastery. No more wasted time learning what you already know.
Browse the ATD Education Fall/Winter 2017 e-catalog for program dates and locations.
Want unlimited access to our entire portfolio of online workshops? Become an Essentials Series Annual Pass holder.
Practice Exam (pCPLP)
Preparing for the CPLP: Interactive Guide
Apply and Manage Records
Testing Fees and Locations
Get a step by step overview of the CPLP process, which includes two assessment tools.
Learn more about which workshops ATD offers to prepare.
New to the training profession? Or, are you an informal trainer? Learn how becoming an APTD can boost your career.
Learning & Development
Science of Learning
Senior Leaders & Executives
Career Development Blog
Global HRD Blog
Human Capital Blog
Learning Technologies Blog
Management Community Blog
Sales Enablement Blog
Science of Learning Blog
Senior Leaders & Executives Blog
Each community focuses on a key area of the talent development field and is led by a community manager whose in-depth knowledge will ensure that the content, offerings, and resources are consistent with your needs.
ATD's Core 4 conference returns March 2018 in Philadelphia, PA. Explore the foundational elements that every learning and talent development professional should understand!
Browse the ATD Education Fall/Winter 2017
e-catalog for program dates and locations.
Enterprise Learning Plan
Forum Member Organizations
Forum Member Website
We bring Education programs to you, specifically tailored to your organization’s needs and business goals.
Contact an Enterprise team member today and we'll find a solution to fit your needs!
Provide your team with access to ATD’s premium content all in one place.
Find a Job
Post a Job
Jobs at ATD
Excellence in Practice
Browse Research Reports
Talent Development Executive Confidence Index (TDXCI)
Deliver engaging and effective training. Become a Master Trainer.
This free app puts over 20 activities all in the palm of your hand.
Search All ATD Publications
Learning technology is rapidly changing, and learners are increasingly demanding the use of advanced technologies in the learning environment. TechKnowledge will get you up to speed on what's hot in learning tech, and provide you with the hands-on experience you need to effectively incorporate the latest methods into your programs.
It's Your Profession. OWN IT!
Join ATD or extend your membership.
To view or add items to your Wish List, please log in.
Not yet an ATD registered user? Click here to register.
Already registered? Click here to log in.
OUR EXPERIENCE with the Worthington Personal History Analysis covers the span of approximately 2% years. Since early 1948, the Personal History Analyses of more than 250 per-sons have been carefully studied within The Glenn L. Martin Company. We now feel that we are in position to write a factual report which may be of interest to other industries.
The American Society of Training Directors will hold its Seventh Annual Conference at the Bellevue Stratford Hotel in Philadelphia, Pennsylvania on March 15, 16 and 17th, 1951. Mr. E. L. Burkhart, Supervisor of Personnel Development for the Electric Storage Battery Company, has been ap-pointed General Chairman.
The newly set up ASTD Library at Purdue University, Lafayette, Indiana, can save the Society's members much time and trouble by providing an abun-dance of material from which to get new ideas and methods that have been thoroughly tested and tried. A library like this should, on the average, save anywhere from ten to thirty percent of an investigator's time.
The year 1950 started with a firm resolve on ray part to keep all ASTD committees working hard and to get constructive results from them for the good of each one of us. Although many have worked and are still working, what I had hoped for has not been en-tirely accomplished.
On December 6, "Doc" Laffer, Pres-ident of ASTD, was present by invita-tion at a meeting called by the Depart-ment of Labor in Washington, D. C. Prominent representatives of industry, universities, vocational schools, unions and the U. S. Office of Education and the National Security Resources Board were present.
This meeting was of a general ex-ploratory nature and allowed the many divergent ideas as to how the problem of training in war time should be han-dled to be put forward for discussion.
Anticipating the need for qualified T.W.I, leaders in industry, The Central Ohio Society of T raining Directors has embarked on an intensive program of refresher training for its more than thirty members.
Recently a survey was made of all members to discover their qualifications for T.W.I, leadership and their interest in courses to qualify them for such work.
Reference is made to the article, ''How to Make Ideas Stick," by Louis B. Allen, in the July-August, 1950 issue of The Journal of Industrial Training, in which I he color black is recommended for a flannel board.
My own experience with a black one, of wool flannel, was such that when we needed an additional one we had it made of a shade of light apple green.
The following is a -personal letter, dated August 26, written to Frank Welsh, Training Department, International Business Machines Corporation, Endicott, New York, who forwarded it to the JOURNAL. If you, ns a training director, think your life is full of pressing problems, read what happened to Milton Towner who went to Korea . . . Milton C. Towner is a graduate of Coe College, Iowa.
THERE MAY BE any number of reasons why the title question is pertinent and demands an affirmative answer. Try the ten point check list on the right.
Now then, even though the list is admittedly incomplete, how does the picture look? Dishearteningly bad? Or perhaps only a little weak here and there? Maybe you'd like to grant yourself a medal of honor for excellence on all these ten points?
As the season progresses ye editor begins to get more and more mail from the secretaries of the various AST D affiliates around the country. I here are some chapters, however, that forget to send even the mimeographed notices of forthcoming meetings.
ASTD changed its name to ATD to meet the growing needs of a dynamic, global profession.
Stay connected with:
ASTD is now the Association for Talent Development (ATD).
Phone, U.S. Only: 1.800.628.2783
Phone, International: 1.703.683.8100
Please wait while we are getting your account information.
Please visit the Member Center page to ensure you still have available credits.
For assistance, please contact ATD Customer Care: