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Sales Training Basics

Chapter 01: Preparing to Train the Salesforce

Training salespeople is a far more difficult proposition than merely developing a course, sending an email notice, and delivering training impact between snack breaks. It entails gathering insight at both the organization and personal levels, careful consideration of content chosen and tailored to deliver the greatest wallop per second, and a sales job on your part that draws and engages your learners before, during, and after training sessions.

In this chapter, you’ll learn:

  • What the sales profession really entails
  • The definition of world-class selling
  • How to think like a true sales professional
  • How to use your selling skills to sell training to company leaders and training participants.

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  • Angela Siegfried

    Angela Siegfried, CPLP, is the performance improvement director for Allied Insurance (a Nationwide Company) who directs training activities for the entire Allied Insurance sales force.

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