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3 Ways a Community-Based Participatory Research Approach to Management Can Unlock the Talents of Teams

Those who work in public health were introduced to community-based participatory research (commonly referred to as CBPR) as an approach that emphasizes joining with the community as equal partners in all phases of the research process. CBPR involves building relationships with local communities, determining areas of need, and establishing priorities for health concerns. But how might a CBPR approach in the workplace help talent development professionals unlock the talents of teams? That’s the question we’ll explore today with Johnathon Briggs, a communications strategist and public health professional.


Communities of Practice: Healthcare


  • Johnathon Briggs is a senior vice president at Public Communications Inc. (PCI), a Chicago-based marketing communications firm. He taps his knowledge of public health and digital marketing to help clients engage, educate and influence their audiences.

    From health awareness campaigns to corporate communications, Johnathon leads the development of programs for clients in the healthcare, public health, and nonprofit sectors. He is also responsible for developing, managing and marketing the digital offerings of PCI (content strategy, social media, email marketing, paid promotion, analytics).

    His media expertise and in-depth understanding of public relations helps him create and communicate messages for diverse audiences ranging from consumers, employees, board members and elected officials, with placements in local and national outlets.

    Before joining Public Communications Inc. Johnathon served as the chief officer of external relations for the AIDS Foundation of Chicago, one of the nation’s leading AIDS service organizations.

    Johnathon is certified in Digital Marketing Foundations, and as a practitioner of content and mobile marketing by Market Motive, an industry leader in digital marketing training. He also draws on his 11-year career as a journalist for The Baltimore Sun, Los Angeles Times and Chicago Tribune, as he conducts media training workshops for clients.

    A graduate of Stanford University, Johnathon holds a Master of Public Health degree from DePaul University where he studied text messaging as a tool for behavior change.


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