TD Magazine Article How To Make Ideas Stick LA By Louis B. Allen 0 Comments Bookmark Main Site Sign in Page Don't have an ATD account? Don't have an ATD account? Forgot your Password? Already an ATD customer without a web account? Institutional subscriber? Click here to sign in. Share Member-Only Content THE SPOKEN WORD ALONE cannot do an effective training job. In fact, words themselves make little impression unless they are repeated ener-getically and endlessly. Few of us want to use parrots as trainers. You've reached ATD member-only content. Sign in below or join ATD to continue. Sign In