TD Magazine Article Worth The Stretch PO By Paul O'Rourke 0 Comments Bookmark Main Site Sign in Page Don't have an ATD account? Don't have an ATD account? Forgot your Password? Already an ATD customer without a web account? Institutional subscriber? Click here to sign in. Share Member-Only Content Asserts that the pursuit of professionalism is a worthy undertaking. Difficulty of establishing standards of professionalism; Bench marks of a professional; Quest for professionalism as an ongoing challenge. You've reached ATD member-only content. Sign in below or join ATD to continue. Sign In