TD Magazine Article Teaching the Sales Force to Fail LL By Laura L'herisson 0 Comments Bookmark Main Site Sign in Page Don't have an ATD account? Don't have an ATD account? Forgot your Password? Already an ATD customer without a web account? Institutional subscriber? Click here to sign in. Share Member-Only Content Focuses on the failure of traditional sales training programs. Objectives of sales training programs; Teaching of factual information on products or services. You've reached ATD member-only content. Sign in below or join ATD to continue. Sign In