TD Magazine Article Getting Them to Give a Damn How to Get Your Front Line to Care About Your Bottom Line By Paula Ketter 0 Comments Bookmark Main Site Sign in Page Don't have an ATD account? Don't have an ATD account? Forgot your Password? Already an ATD customer without a web account? Institutional subscriber? Click here to sign in. Share Member-Only Content The article reviews the book "Getting Them to Give a Damn: How to Get Your Front Line to Care About Your Bottom Line," by Eric Chester. You've reached ATD member-only content. Sign in below or join ATD to continue. Sign In