The article discusses the art of ruling through fear and intimidation. Fear and intimidation had been used by rulers from centuries. If one wants to adopt this style then he must adopt certain techniques. In his interpersonal behavior he must try to remain inconsistent, so that people can not understand his style. Announce a meeting without agenda and try to make it very important. Use people's mistakes to create fear as if a doubt had emerged about their performance. Appreciate a good perfo