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How Companies Are Using MOOCs to Increase Market Performance

TechKnowledge 2015 TH108

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MOOCs, or massive open online courses, are all the rage these days, and yet companies are only scratching the surface of their potential. In a recent study conducted by ATD and the Institute for Corporate Productivity (i4cp), it was revealed that 22% of organizations leverage MOOCs as part of learning and development efforts -- but 36% expect to leverage MOOCs in the near future. How are companies most effectively using MOOCs to improve learning and development? What are high-performance organizations doing that others aren't? And most importantly, how do you implement MOOCs to increase sales and customer loyalty? Kevin Oakes, CEO of i4cp, will provide answers to these questions and explore the latest, data-backed findings.

Author

  • Kevin Oakes

    As CEO of i4cp, Kevin provides strategic direction and vision, and is responsible for the overall operations of the organization. Kevin has been a pioneer in the human capital field for the last 15 years, and is a frequent author and international keynote speaker on topics such as talent management, leadership, innovation, metrics, and strategic learning in organizations.

     

    Prior to founding i4cp, Kevin created SumTotal Systems, the world's largest learning management system company and the industry's leading provider of talent development solutions, when he merged Click2learn with Docent in 2003. The merger won Frost & Sullivan's Competitive Strategy Award in 2004. Kevin was also the 2006 chair of ATD’s board, and served five years as an ATD board member.

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