The term marketing makes most people think of products, services, and commodities. How about marketing ourselves—our talents, accomplishments, and value—inside our organization and within our profession, industry, and community? Are you or your staff members comfortable talking about yourselves in this way? More importantly, are you prepared to talk about yourself in this way—packaging your talents and accomplishments, showcasing them, leveraging them, and presenting them to your organization and community? Identifying, creating, and articulating a personal brand empowers people to own their career and seize opportunities. Personal branding and the ability to market ourselves is an essential ingredient for successful career management. Learn how to create a framework to embrace and develop this core competency.