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LearnNow: Design for Behavior Change

Create Lasting Behavior Change Among Your Learners

August 17-18 | San Francisco, CA

Changing behavior is difficult, both for the individual and for the practitioner. As an instructional designer, you strive to affect behavior, but how are you ensuring your efforts aren’t derailed by old patterns, habits, and conduct? Take your training design to the next level by tapping into the psychology of behavior change. By understanding techniques from the fields of behavioral economics, behavioral psychology, persuasive technology, habit formation, and even game design, you’ll see that change is a process, not an event.

LearnNow: Design for Behavior Change will show you how to design your training programs around the science of lasting behavior change. Gain a better understanding of the science behind behavior change by learning the theory behind it, and then discover how to apply it to new or existing learning designs.

In this session, you will learn how to:

  • Identify and understand the barriers to behavior change.
  • Leverage the most up-to-date motivation science in your learning design.
  • Inform learners and inspire behavior change using research-based methods.
  • Create a behavior change strategy and design a behavior change plan using specific models and techniques.

Don’t risk wasting resources and time on training that doesn’t produce the desired behavior outcomes. Train with purpose and achieve lasting success.

Check out #ATDLearnNow and share your LearnNow experience!

What do attendees have to say about the conference?

Wonderful program with an incredible amount of valuable information.”—Previous attendee

“This program opened up my mind to different learning and behavior change theories and models, helping me take what I already know to the next level.”—Previous attendee

“This was one of the most informative workshops I’ve ever attended!”—Previous attendee

      Julie Dirksen       
Julie Dirksen
 Dustin DiTommaso


LearnNow is a day-and-a-half event that mixes traditional conference sessions with facilitated time for group work and discussion. After signing up for the event, you will be sent a short list of questions to help us better understand your role, your organization, and your goals. 

Who Should Attend?

LearnNow is designed for intermediate to advanced members of the talent development community who are focused on developing training programs, including:

  • instructional designers
  • training directors
  • training managers.

Please select one of the following dates

Dates & Locations

At this time, there are no scheduled dates for this program. Please check back for updates or bring it on-site to your organization.


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