Convince Your Boss

In today's economy, every dollar an organization spends has to be justified. You know that an ATD membership is worth the financial investment. Now let's convince your boss.

Unparalleled Professional Development
Need to hone your instructional design skills? Is your company launching into mobile learning? ATD members benefit from discounts on premier professional development, including workshops, certificate programs, and our Master Series assessment programs. No other organization offers the kind of professional development geared specifically to the needs of today’s talent development professionals.

Cutting-Edge Research and Insight
ATD keeps its members up-to-date on the latest industry trends, resources, and best practices through newsletters, webcasts, blogs, and much more. Members receive a monthly copy of TD magazine, ATD’s award winning publication that keeps you updated on leading-edge content from the industry’s most sought-after thought leaders. Members can also benchmark their organization’s training practices against those of the industry’s best through the State of the Industry report, ATD’s definitive yearly review of training and development trends.

Extensive Tools and Resources
Need a template to manage your training projects? Trying to figure out the cost of developing a curriculum? Maybe you’re looking for a quick job aid or deeper insights from an industry leader? Members have access to practical tools, templates, and more that they can immediately implement within their organization.

Cost Savings
The dollar value of both the Professional and Professional Plus membership levels are double and triple the yearly dues. What this means is that the access to content and discounts members enjoy are worth substantially more than the cost of membership. Investing in your own professional development through a cost-effective ATD membership will pave the way to growing your own knowledge and skills, and increasing your value to your organization.

Networking Opportunities
By joining ATD, you will be exposed to more ideas, more knowledge sharing, and more best practices from industry leaders and experts—ideas you can bring back and implement in your own work. You gain access to an unparalleled network of talent development professionals from peers to mentors to industry leaders. From our online member directory to our annual conference and country, state, and regional events, there are a variety of opportunities to meet, connect, and grow your network—and your expertise.

Sample Manager Letter

Customize this letter to your manager to help them understand why an ATD membership is a cost-effective way for you to add value to your organization.

Membership Infographic

An illustrative overview of all the exclusive benefits you will receive once you become a member.