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ATD's Power Member campaign can assist chapters to maintain and regularly retain new members. Through joint membership, members can thrive within the talent development profession locally, nationally, and internationally. Chapter services has created toolkits and free marketing and collateral materials to assist chapter leaders learn how to market joint membership.

What is a "Power Member?"  When ATD members join both their local chapter and ATD, they choose to be change makers in their own backyard and knowledge leaders in the talent development profession. Joint membership offers learning professionals a unique opportunity to connect with local, national, and international professionals. Joint members can learn about trends in the field, and gain access to research, principles, practices, and templates they can apply directly to impacting organizational results, their community, and advancing their career.

ATD now offers two levels of membership: Professional and Professional Plus. ATD will continue to offer discounted membership rates to chapter members and chapter board members as noted below:

Power Member Rates: Professional $199/Professional Plus $319

Chapter Board Member Rates: $149*
*Chapter leaders receive a complimentary upgrade to Professional Plus membership! 
NEW! Current chapter leaders may obtain the board member rate online via the ATD Store

Key Membership Applications

The following resources have been designed to support ATD chapters in promoting Power Member membership. Chapters are strongly encouraged to download these resources to assist with marketing and branding efforts, and to educate potential, new, and current chapter members on the value of joint membership.

Power Member Marketing Resources:

The following supplemental resources are available to assist chapters with growing their chapter's joint membership.

ATD Member List Request Form: ATD members are good prospects for chapter members. To request the list in your area click here. The ATD member list should be used for the following purposes:

  • To promote chapter membership
  • To invite members to a chapter meeting or event 
  • To ensure CARE achievement with the chapter-ATD joint membership requirement.

ATD information is confidential and for chapter use only. ATD member information should not be added to the chapter’s weekly correspondence.

Steps for Processing ATD Memberships: ATD now has several ways to make processing ATD memberships easier for chapters. A job aid is available on how to collect and process joint membership payments as one bundle and information about how to process ATD memberships.

Ideas for Membership Growth: The National Advisors for Chapters (NAC) membership team put together two quick reference sheets to address membership engagement and top member issues/tips. Learn the steps to membership engagement with the Stairsteps of Membership Engagement and successfully manage chapter membership top issues with Chapter Membership Top 10 Issues and 100 Tips.

Engage Students: Reach out to and personally invite college students in your community to join your chapter by distributing student membership information at chapter events and campus career centers.

Chapters' Top Membership Best Practices: Access other chapters' successful membership practices through Sharing Our Success (SOS).


All chapter board members must be members of ATD.
ATD offers special membership discounts for chapter leaders. Click here for the special application for the discounted ATD membership rate for chapter leaders. If you'd like to sign up multiple chapter leaders for ATD membership in one process, you can use the chapter board team application.

CARE Joint Membership Requirement for 2015-2016:

  • Joint membership requirement reduced to 35% for individual chapters.
  • 50% joint membership goal to be measured in the aggregate (all chapters).
  • Joint membership activities added to requirements to help chapters plan for success. Review the joint membership activities job aid. 

Please work closely with your chapter relations manager and NAC advisor to ensure your chapter is preparing to achieve this goal. To request your chapter's current joint membership percentage, please contact your chapter relations manager.

Check out this document for more detail about the ways in which ATD is supporting chapters. A summary of these items is listed below.

  • Chapter presence on homepage.

  • Chapter information included in the ATD member welcome kits.

  • Mention of chapter membership in ATD acquisition mailings.

  • Chapter locator and Chapter of the Month (COM) featured in ATD Links.

  • Power Member ads in TD magazine.

  • Customer Care promotes chapter membership when ATD members join over the phone.

  • $1,000 cash prize for

    “Excellence in Joint Membership Growth” Chapter Excellence Award. A

    warded to chapters that demonstrate the highest overall growth rate of joint chapter and ATD members.

  • Chapter Incentive Program (ChIP), a revenue-sharing program that offers chapters an opportunity to earn additional revenue. Chapters earn $20 for each new ATD member and $10 for a membership renewal when a chapter's ChIP code.

  • Discounted Power Member rates for Professional and Professional Plus membership of $199 and $319, respectively.

  • New 2014 Power Membership Better Than Ever! brochures shipped to each chapter.

  • Customizable joint membership marketing materials.

  • Chapter open house event at ATD's International Conference & EXPO for all attendees. 

Click here for more information about the benefits of ATD membership.

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