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SOS Membership

MEMBERSHIP DRIVE:

NORTHEAST WISCONSIN CHAPTER: Spring Membership Drive and Networking Event

SUMMARY:

  

The chapter used an ATD state member list to target the 70 non-chapter members in the area. A newly designed membership brochure, including an invitation to a networking event, a free drink ticket and free appetizers was mailed to potential members. Those who attended received prizes and half priced chapter membership if they joined that night. 25 people attended and the chapter gained five new members. 

CHICAGOLAND CHAPTER: Membership Drive

SUMMARY: The Chicagoland Chapter successfully implemented a 1Q membership drive that increased new members by 19 percent year over year for 1Q. The membership drive incented new members with the chance to win free registration to a national ASTD education program. The chapter also waived their new member processing fee. The membership drive was promoted through social media sites (Twitter, LinkedIn, Facebook) along with a direct email campaign.

CORE: 3.2
YEAR: 2012

UPSTATE SOUTH CAROLINA CHAPTER: Joint Membership Drive

SUMMARY: The chapter had a goal to increase joint membership by 10% so they significantly publicized and communicated “Power of 2” through their website, at meetings and special events, and by email.

CORE: 3.2
YEAR: 2009

GREATER ATLANTA CHAPTER: Membership Renewals Telephone Drive

SUMMARY: To encourage non-members to join the Greater Atlanta chapter, in January 2009 the chapter kicked-off a membership discount program. When a non-ASTD Atlanta member attends a SIG/GIG event and pays the $20 attendance fee then they have to opportunity for the next 10 business days to join the local chapter for the discounted price of $90.
CORE: 3.1
YEAR: 2009

GREATER PHILADELPHIA CHAPTER: Training New Member Orientation Facilitators

TOPIC: Membership: Drive
SUMMARY: The Greater Philadelphia chapter was able to increase membership from fewer than 200 members to over 300 in less than a year by contacting the prospective members in their database.
CORE: 3.2
YEAR: 2008

NEW ORLEANS CHAPTER: Membership Drive

TOPIC: Membership: Drive
SUMMARY: The New Orleans Chapter's board was committed to increasing the membership. They implemented a program where each national ASTD member that attended their monthly meeting was entered into a drawing for a 1 year membership.
CORE: 3.2
YEAR: 2008

GREATER PHILADELPHIA CHAPTER: Membership Renewal Telephone Drive

TOPIC: Membership: Drive
SUMMARY: The Greater Philadelphia chapter was able to increase membership from fewer than 200 members to over 300 in less than a year by contacting the prospective members in their database.
CORE: 3.2
YEAR: 2008

EASTERN PENNSYLVANIA CHAPTER: Membership Drive

TOPIC: Membership: Drive
SUMMARY: The Eastern Pennsylvania Chapter’s vice president of marketing divided a list of national members in the area, and board officers invited them to a free networking event. The chapter offered a reduced membership fee ($10 off the regular fee) if the person joined the chapter the evening of the networking event and a reduced fee ($10 off the regular renewal fee) to renew chapter membership.
CORE: 3.2
YEAR: 2007

PUGET SOUND CHAPTER: Membership Drive

TOPIC: Membership: Drive
SUMMARY: The Puget Sound Chapter held a “Membership Madness” campaign that involved offering discounted memberships to non-members at their “Future of Training Conference” and at a chapter meeting, at which they had a “Bring a Guest” promotion. CORE: 3.2
YEAR: 2006

MEMBERSHIP INVOLVEMENT:

CENTRAL NEW YORK CHAPTER: New Member Orientation

SUMMARY: The chapter implemented a new member orientation to ensure that new chapter members were aware of all the local benefits. This process ensures that all their new members are engaged from day one. 
CORE: 4.2
YEAR: 2012

GREATER CLEVELAND CHAPTER: Chapter Points Program

SUMMARY: To encourage volunteer engagement, the chapter instituted a Chapter Points program four years ago. Members earn points for attending programs, volunteering for different committees or sponsoring events. At the end of the year, the top five volunteers are recognized with certificates and tokens. The volunteer who has accumulated the most points during the year is awarded a certificate that can be redeemed for any ASTD certificate or education program.
CORE: 4.2
YEAR: 2012

GREATER CHATTANOOGA CHAPTER: 99 Seconds

SUMMARY: The chapter implemented programming that engaged members to help illustrate the value of active participation at the local and national levels. Using the popular "99-seconds" format, they programmed a chapter meeting that featured members sharing the value of their participation.
CORE: 4.2
YEAR: 2012

MIDLANDS CHAPTER: Identifying Volunteers

SUMMARY: The Midlands Chapter shared their best practice methods of identifying quality volunteers to serve in chapter leadership positions. This process addressed the need that board directors and committee chairs regularly had when trying to increase the chapter’s volunteer pool each year.
CORE: 4.2
YEAR: 2012

CHARLOTTE CHAPTER: Virtual Guest Pass Program

SUMMARY: The Charlotte chapter budgeted to allow each member to potentially bring one guest to any chapter program during the year. This was a marketing effort toward member recruitment.
CORE: 4.2
YEAR: 2010

CENTRAL MISSOURI CHAPTER: Member Recognition

SUMMARY: In an effort to recognize members the chapter decided to spotlight members in its chapter newsletter. By spotlighting members, it brings awareness to the rest of the chapter about who the chapter consists of, what they do, where they word, and diversity within the chapter. This effort also increased chapter membership loyalty.
CORE: 3.1
YEAR: 2010

RESEARCH TRIANGLE AREA CHAPTER: Munch & Mingles (No-Cost Networking)

SUMMARY: Munch & Mingles are easy to coordinate events which are free to members; the only cost is name tags. Since you don’t have to reserve a meeting space, you don’t have to be concerned about registration, venue/meal costs or other logistics. We invite members and non-members to attend this event. Many needs are addressed by these events such as the recruitment of new members.
CORE: 4.2
YEAR: 2009

CENTRAL OHIO CHAPTER: New Member Orientation Lunch

SUMMARY: The executive board members recognized that it may be difficult for a new member to feel included into an existing group or organization. The Membership Management team came up with the idea of developing and facilitating a member orientation program.
CORE: 3.1
YEAR: 2009

GREATER ATLANTA CHAPTER: Job Transition Membership

SUMMARY: The Greater Atlanta chapter created a program which invites those in job transition to join the chapter at a reduced rate. WLP professionals who are between jobs are often reluctant to invest in professional membership dues even though their professional association is often the best place for them to network and potentially find employment.
CORE: 3.1
YEAR: 2009

CHATTANOOGA CHAPTER: Chapter Membership Directory

SUMMARY: The Chattanooga chapter began documenting and saving all relevant chapter member contact information into one platform. This allowed for ease of contacting these training professionals.
CORE: 3.1
YEAR: 2009

RESEARCH TRIANGLE AREA CHAPTER: Member Value, Engagement, & Development

SUMMARY: During 2006 the Research Triangle Area chapter experienced a decline in membership by 13% and decided to focus efforts on increasing value, engagement and development of members as a way to retain existing members and attract new members.
CORE: 3.1
YEAR: 2009

SPRINGFIELD/BRANSON CHAPTER: Business Cards

TOPIC: Membership: Involvement
SUMMARY: The chapter added meeting information (time, location, map, web URL) to back of chapter leadership business cards. On front of card, they added "Attend one meeting free with this card."
CORE: 3.2
YEAR: 2009

CENTRAL INDIANA CHAPTER: VIP (Very Involved Person) Bucks!

TOPIC: Membership: Involvement
SUMMARY: The VIP Bucks program was developed to encourage participation in chapter events, especially participation in committees. Members can use their VIP Bucks to bid on silent auction items at events and pay for monthly programs. 
CORE: 3.1
YEAR: 2008

EASTERN PENNSYLVANIA CHAPTER: Eastern Pennsylvania Store

TOPIC: Membership: Involvement
SUMMARY: The Eastern Pennsylvania store (http://www.cafepress.com/astdeasternpa) allows the chapter to offer members logo merchandise specific to their chapter. There are no upfront costs, and the chapter chooses the percentage at which to markup items, and receives a monthly check for earned revenue. The store has proven to be a great way to increase chapter pride and visibility while adding revenue to the chapter. CORE: 3.1
YEAR: 2007

MIDLANDS CHAPTER: Admit One Guest Pass

TOPIC: Membership: Involvement
SUMMARY: The Midlands Chapter posted a “guest pass” on their website for prospective members to attend a free meeting. After meetings, the chapter follows up with prospects that use the passes and has experienced a 38 percent conversion rate of pass users becoming members.
CORE: 3.2
YEAR: 2007

MEMBERSHIP PACKAGES:

SAN ANTONIO CHAPTER: Joint Membership

SUMMARY: This submission details how the San Antonio Chapter is promoting joint membership. They have added marketing materials, a bundled membership package, etc.
CORE: 3.1
YEAR: 2012

NEW MEXICO CHAPTER: Increase Chapter Membership and Annual Event Value

SUMMARY: In an effort to increase membership the New Mexico chapter bundled their annual membership offering into the registration fee for a major event. This helped the chapter increase chapter membership and the value perception of attending the annual event for non-members to make the most out of what may be the member’s single-point or first-point of contact.
CORE: 3.1
YEAR: 2009

TWIN CITIES CHAPTER: Season Pass-Membership Retention

TOPIC: Membership: Packages
SUMMARY: The Twin Cities Chapter developed a season pass to offer members a discounted rate on the cost of attending monthly programs, a one-time payment option, and program registration ease.  The chapter goal was to gain membership commitment, retention, and a value added opportunity for consistent monthly program attendees. 
CORE: 3.2 
YEAR: 2005

MEMBERSHIP SURVEY:

GREATER PHILADELPHIA CHAPTER: New Member Follow-Up Survey

TOPIC: Membership: Drive
SUMMARY: The Greater Philadelphia chapter was able to increase membership from fewer than 200 members to over 300 in less than a year by contacting the prospective members in their database.
CORE: 3.1
YEAR: 2008

MIDLANDS CHAPTER: Membership Survey

TOPIC: Membership: Surveys
SUMMARY: The Midlands Chapter uses an electronic annual survey to find out about member satisfaction and collect data for planning chapter meetings and events. The chapter received a 60 percent response rate in 2007. To incent members, they place participants’ names in a drawing for a prize.
CORE: 3.1
YEAR: 2007

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