Alan Shoebridge is senior director of marketing operations for Providence Health & Services, an integrated health system that includes 34 hospitals, 475 physician clinics, and many other health and educational services. The third largest nonprofit health system in the United States, Providence employs more than 76,000 people across Alaska, California, Montana, Oregon, and Washington.  Alan has more than 15 years of direct marketing and communications experience for healthcare and medical insurance organizations with a focus on marketing plan development, advertising, messaging, research, and other areas. He has also worked as a newspaper reporter and in public relations. Alan earned his BA in English from the University of Oregon.