Dan McGrath is an award-winning sales trainer and coach. As vice president of client development at COACH MEdia, his vast experience and engaging attitude bring a unique and measurable approach to the sales process. Dan creates and implements skill development training and coaching programs in support of an integrated sales strategy. For the past seven years, he has provided sales training to many B2B client industries, including trade show and event organizers and digital media firms. By focusing on the goals, tactics, and skills of client sales organizations, Dan’s sales training programs have given his customers a winning, integrated sales approach that results in a positive impact on revenue. Prior to joining COACH MEdia in 2008, Dan spent 15 years in the media sales industry as both a sales professional and a sales leader. He joined COACH MEdia from Gartner, where he held roles of increasing responsibility, including vice president of sales. Dan began his career at Ziff Davis and worked in numerous senior sales positions, including director of sales. Throughout his career, he has excelled at selling, managing sales teams, recruiting sales teams, and developing sales executives. Dan has received numerous awards for recruiting, training, and developing sales professionals. He holds a bachelor's degree from the University of Rhode Island.