Richard H. Sites is the chief learning officer at the American Association for Physician Leadership, where he guides the strategic direction of the organization’s educational programs and strategies.
Before joining AAPL, Richard was the vice president of training and marketing at Allen Interactions, where he led the strategic vision of the company’s training and outreach programs. He was an outspoken advocate of the company’s advanced design and development approaches created by Michael Allen: CCAF-based design and the Successive Approximation Model (SAM) for iterative, collaborative development.
Richard has traveled nationally and internationally speaking to groups and organizations on the value of SAM; the importance and power of engaging, performance-changing learning experiences; and other topics related to the design and development of high-quality learning experiences. In addition to being the co-author of Leaving ADDIE for SAM and the Leaving ADDIE for SAM Field Guide, he has been a significant contributor to several other articles, books, and chapters on instructional design processes. He also offers frequent insight into instructional design processes through his written and video blog posts on the Allen Interactions e-Learning Leadership blog.
Richard has more than 25 years of experience designing and delivering learning solutions to support improved workplace performance for many Fortune 500 companies in both academia and private industry. He has held the positions of vice president—client services and studio executive for the Allen Interactions Tampa studio.
Richard holds a doctorate of education, a master of education, and a bachelor of business administration.