Mark Wayland is an award-winning, Australian L&D consultant who works exclusively with sales managers and sales trainers. He is recognized in the field as an authority on influence-based sales management. Mark uses fundamental psychology principles and rhetoric, which have been proven successful by marketers, journalists, copywriters, and film producers. He specializes in translating these principles into practical, down-to-earth management programs that lift sales rep engagement and enhance sales performance. Mark has worked extensively with many Australian and international sales management and sales rep teams to use these proven influencing principles to drive their professional business and sales capability.