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ATD Blog

Canada: Tackling workplace stereotypes

Tuesday, November 17, 2009
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When it comes to the workplace, Baby Boomers, Generation X and Generation Y populations may be more similar than previously thought, according to a Conference Board of Canada study released Monday.

The study, entitled "Winning the Generation Wars: Making the Most of Generational Differences and Similarities in the Workplace," suggests ways to beat negative and inaccurate stereotypes that can dominate the office environment and hinder team performance.

"This research shows each generation includes workers with similar personality types, workplace motivations, and social behaviours. Workers from all three generations want respect, flexibility, fairness, and the opportunity to do interesting and rewarding work," Tim Krywulak, senior research associate on the study, said.

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About the Author

The Association for Talent Development (ATD) is a professional membership organization supporting those who develop the knowledge and skills of employees in organizations around the world. The ATD Staff, along with a worldwide network of volunteers work to empower professionals to develop talent in the workplace.

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