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Press Release

New Book from ASTD Debunks Training Myths & Fads

Thursday, April 15, 2010
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According to Dr. Ruth Colvin Clark, a renowned specialist in instructional design and workplace learning, workplace learning and development professionals are wasting their time and money focusing on fads and myths like learning styles and relying on course satisfaction surveys as evidence of training effectiveness.

Colvin Clark has written a new book, Evidence-Based Training Methods: A Guide for Training Professionals, that helps learning practitioners professionalize their work by using research and evidence to validate their methods. Bridging the gap between instructional research and workplace practice, Colvin Clark tackles popular training myths and makes a strong business case for dropping fads that don't work and investing resources in proven methods.

Instructors, training managers, and instructional designers will find this book insightful and practical as it guides practitioners to incorporate evidence and learning psychology into program design, development, and delivery decisions.

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Evidence-Based Training Methods: A Guide for Training Professionals is published by ASTD Press.

Ruth Colvin Clark will be speaking on Sunday, May 16th at the ASTD 2010 International Conference & Exposition in Chicago, IL, where she will also have a book signing.

About the Author

The Association for Talent Development (ATD) is a professional membership organization supporting those who develop the knowledge and skills of employees in organizations around the world. The ATD Staff, along with a worldwide network of volunteers work to empower professionals to develop talent in the workplace.

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