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Recognition
ATD Blog

How to Get the Training Function Recognized in a Big Corporation

Thursday, April 14, 2016
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As a support function, training academies (or departments) are usually considered a “back-office” department, rather than a core part of the business. As a result, the topic of aligning learning impact with organizational goals has drawn a lot of attention from many training and learning professionals in recent years—in the hopes of making their department more visible to business stakeholders.

During my session at the ATD 2016 International Conference & Exposition, Training Can Be Shining: Case Sharing, I will share how we tackled this issue and got our training academy recognized as a key component of a major corporation, Volkswagen Group China. We had setbacks, yet as a team we were able to focus on two key business goals:

  • enhanced research and development to develop local programs 
  • blended learning approaches to satisfy the learning needs of digital natives.

Additionally, the session will address these important questions:

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  • What are the key success factors for a training academy? 
  • How can a training academy establish itself in a big corporate environment? 
  • How can you maximize the impact of training and learning on business development? 
  • What should you use to measure the success of a training academy?

There will be more details during the session about how we assessed the significance or success of our training department and maximized the impact of training and learning on business development. 

See you in Denver!

About the Author

Laura has extensive experience in the automotive industry, especially in sales and marketing. During her time at Jiangling Motors, she successfully led the cost reduction program and developed the special conversion vehicle market for transit. Laura was a member of the BMW China Sales Committee; as the senior manager of sales, her team laid a solid foundation for BMW’s growth in China. She joined Volkswagen Group China in 2007 as the executive vice president of FAW VW Sales Company, and then became managing director for Volkswagen Brand Import. In these positions, Laura made remarkable achievements in branding and helped to increase market share.

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