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ATD Blog

Addressing New Generation Leadership Needs with Conscious Capitalism

Monday, August 3, 2015
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The next generation of high-potential leaders has different behaviors and expectations than those of previous generations. High on the list of expectations are trust, passion, and inspiring purpose. It’s no surprise that their learning styles are technology-driven, and the preferred leadership style is that of a partnership. This type of partnership will demand consistent and frequent feedback. The main delight of this generation is making a difference.

Personally, I have found the characteristics of the Millennial generation and Generation Z to be refreshing. When compared to the workaholic work habits of the Baby Boomers and the now and up-and-coming workaholics of Generation X, the new and upcoming generation values meaningful work, relationships, autonomy, and mastery.

How are companies addressing the leadership needs of this generation? Companies such as Whole Foods, The Container Store, Medtronics and Tom’s Shoes to name a few are embracing the organizational behavior movement, conscious capitalism, and its four pillars:

  • Higher Purpose – focusing on a deeper purpose than profit.
  • Conscious Culture – values that foster care and principles and practice that build trust among team members and stakeholders.
  • Conscious Leadership – focusing on transformation through servant leadership and serving the purpose of the organization.
  • Stakeholder Orientation – recognizing the whole business ecosystem and engaging employees, customers, suppliers, funders and supportive communities for sustainability and resilience.

One might argue that conscious capitalism works great in the public sector; however, the government sector is faced with different challenges, such as:

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  • building a workforce with a faltering “B-team”
  • lack of transparency
  • contracting out
  • deferred maintenance.

Although budget cuts, some form of mediocrity, and lack of control will most likely always be a part of the government culture, those factors do not need to become excuses for unconscious leadership. For government managers and employees, each will need to ask the question, “How conscious is my own leadership and how conscious is the team?”
Leaders will need to engage their internal “action log” interpreting their surroundings and reacting when issues of power and timing are at stake. There are eight transformations of leadership in relation to conscious capitalism: opportunist, diplomat, expert, achiever, redefining, transforming, alchemical, and ironic. Learning how to move through these leadership styles is crucial for working towards conscious leadership in a more controlled work environment.

Conscious capitalism advocates a way of being that requires a long-term process of well-being and serving a larger community. To that end, authentic leadership will play a critical role in implementing a conscious capitalism culture that attracts and retains high-potential leaders.

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Additionally, acting from a place of purpose and passion can prevent us from becoming victims of our ego. Open communication and the ability to establish enduring relationships with the support of mentors and coaches will provide a culture of accessibility. Likewise, self-discipline and staying grounded with personal and professional advancement will help present opportunities for mastery.

Bottom line: Intentionality and clear navigation will be the leadership qualities that influence the development of this next generation of workers. Extraordinary organizational cultures and remarkable employee and client experiences just don’t happen. Being open to leadership transformation will be the key to attracting and retaining the high potential leaders of this next generation.

For more insight, join me for my session, “Next Generation Leadership Development: Learning for Every Phase,” at Government Workforce: Learning Innovations. I will discuss what you should be doing to develop the next generation of leaders, as well as overall government trends and how individual agencies are meeting the training challenges of next-generation leadership development. 

About the Author

Rhonda S. Ellis has been an inspiring educator for 18 years in higher education and an executive coach, trainer, and consultant for eight years. She is the founder of INTOUCH Coaching, which specializes in coaching, training, and consulting in leadership, customer care, change management, generational collaboration, emotional intelligence, organizational culture, and workplace spirituality. Rhonda holds a leadership coach, teacher, and speaker certification through the John Maxwell organization, a Spiritual Intelligence Coach certification through the organization Deep Change, and the Path Elements Profile Personality Assessment certification through Laurie Beth Jones, Inc.

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