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ATD Blog

Case Study of Stars

Thursday, October 24, 2013
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The following case study illustrates how performance analysis can significantly accelerate the launch of new technology, new work processes, or a new organizational design.

A refinery decided to enter the asphalt market, so it began by conducting a detailed performance analysis. The goal was to load and dispatch an asphalt delivery truck safely in less than 30 minutes from the time it arrived at the refinery’s gate.

To ensure a successful market entry, a performance analyst worked with management to identify company goals based on the needs of potential customers. The analyst then studied every facet of human performance that would be involved, including blending, testing, certifying, loading, and handling paperwork.

He also identified the major accomplishments and tasks required to meet the goal of dispatching the truck safely within 30 minutes. Finally, the analyst translated these accomplishments and tasks into work procedures, training, and job aids to ensure high performance for all workers involved in the process—from the operators blending the asphalt to the security force controlling truck traffic.

As a result of the analysis and implementation of performance improvement solutions, the asphalt facility was able to demonstrate a 75 percent return-on-investment in the first year of operation. Part of this success could be directly attributed to the targeted analysis that had been performed and the interventions derived from it.

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Although you may not be in the asphalt business, you need to capture the profiles of your exemplary performers. Think of these exemplars as internal benchmarks already operating within the same organizational structure and culture as the rest of your employees. Yet, these individuals have found ways to exceed the organization’s expectations.

Next steps

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Hopefully, you have been collecting data as you read these blogs? That data will serve as the foundation for a performance architecture that aligns all support required across the six components of a high-performance work system. It will enable you to shift the performance curve optimally to the right, producing significant improvements for your team and the enterprise it supports.

When you make that shift, Dr. Al Folsom and I will have accomplished our goal in writing these blogs. We’ll address that shift specifically during the ASTD Virtual Summit Webinar on November 7, 2013. We hope you can join us.

For more on how to shift the performance curve, check out Paul’s previous blog article in this series.

About the Author

Paul H. Elliott, PhD, is principal consultant at Exemplary Performance, which he founded in 2004 based on his desire to improve business results by replicating the accomplishments of clients’ highest performers. His expertise is in analyzing human performance and designing solutions that optimize human performance. Elliott has worked with Fortune 500 companies including BP, ExxonMobil, DocuSign, Agilent, FedEx, JPMorgan Chase, HSBC, AstraZeneca, GM, Proctor and Gamble, and Ford. Additionally, he has supported Microsoft in defining and applying techniques for optimizing individual and team performance for more than 20 years.

Elliott co-authored, with Al Folsom, Exemplary Performance: Driving Business Results by Benchmarking Your Star Performers. It was awarded the International Society of Performance Improvement’s 2014 Award of Excellence for Outstanding Performance Improvement Publication.

Elliott received his PhD in educational psychology from the University of Illinois, and his BA is from Rutgers University. He served on the of the American Society of Training and Development’s board of directors from 1993 to 1995 and was ASTD’s Executive in Residence when he crafted the organization’s strategy and approach to human performance improvement.

Throughout his career, Elliott has written extensively, including chapters in The ASTD Handbook: The Definitive Reference for Training and Development (“Linking Learning to Performance”); The ASTD Handbook for Workplace Learning Professionals (“Identifying Performance and Learning Gaps”); Moving from Training to Performance (“Assessment”); and Handbook of Human Performance Technology (“Job Aids”). He also co-authored “Helping Every Team Exceed Expectations” in TD magazine.

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