We friend, or we don’t friend. We like, or we don’t like. The yes/no, on/off nature of electronic networking can give you the mistaken idea that the people you know are either networking contact—or they’re not. But here’s the reality: Workplace relationships are more complex than that. The diagram below shows the six stages of trust development.
Acquaintances are people you don’t see regularly, but you could find them again if you want because you typically meet them through someone you know. For instance, when you went to a barbecue last summer at your cousin’s house, you met your cousin’s neighbor’s brother. Because you don’t run into or see Acquaintances regularly, building a relationship requires reaching out.
Associates are people who have joined the same group that you’ve joined. You see each other over and over again, because you both:
- work on a committee at your professional association
- belong to networking organization at work or outside of work
- attend the same church, synagogue, or mosque
- work out at the same gym
- take part in alumni activities
- enjoy similar leisure time activities.
You and your contact become Actives when you get into activity together. Typically, you will exchange information, resources, and introductions. You pour your energy into having a rich conversation—one that uncovers a commonality or need.
You know how to get in touch with an Active. You look forward to seeing him, and you look for ways to offer special information, such as a favorite resource, a website, an article. Basically, an Active is a person you’re in exchange with. At the Active stage, people are looking for two things from you: evidence of your character and evidence of your competence. If they see these two things exhibited in what you say and do, then they want more activity (more relationship) with you.
People will only become your Advocates after they have experienced your character and competence and trust you. Advocates look for opportunities for you. Advocates say things like:
- “Hey, I’ve got an idea for you.”
- “I ran across something you're going to love. I'll email it to you.”
- “I was at a conference last week, and I noticed a good opportunity/idea/resource/person that I think you’ll be interested in."
Right in the center of the diagram, are your Allies. Think of Allies as being on the “Board of Directors” of your life. These are the people you turn to:
- when you need advice
- when you want to commiserate or celebrate
- when you have an important decision to make.
Allies care about your well-being and your career. You’re going through life together, so they’re involved in many aspects of your life—both personal and professional. You’ve known them for a long time and have a high degree of confidentiality with them. They’ll go to extraordinary lengths to help you succeed. Expect to have only a few Allies, as it takes a lot of time and attention to develop that kind of trust.
When you tune in to the stage of trust you’ve earned in a relationship, you’ll be able to choose a good next step toward collaboration. You’ll avoid asking for too much too soon, or asking for too little too late. Bottom line: Let the stage of trust you’ve earned guide you to be professional—not too pushy and not too passive.
