Coloring Within the Lines

In my work with clients, I constantly see how good instruction and visuals are marred by haphazard layout; undone by poor templates; overwhelmed by busy, garish effects; or compromised by poor execution. Every time I think no one would ever do this, someone does.

Although discussions about instructional graphics often get mired in subjectivity, R.O. Rankin’s research found that 92% of learners’ comprehension mistakes were caused by four reasons: