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ATD Blog

What the Brain Sees

Thursday, September 6, 2012
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Eighty percent of arguments over graphics start from the incorrect assumption that what my brain sees is the same as what your brain sees.  (Okay, I made that percentage up… As far as I know there's been no definitive study on the root causes of arguments over graphics.)

What we do know is that certain conditioning, physical, and genetic attributes account for variations in visual perception. Recognizing even common phenomena such as change blindness, color blindness, and blind s

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