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ATD Blog

The Art of Coaching: Improving Talent from Good to Great

Thursday, August 20, 2015
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Why Does Coaching Matter? 

We want our employees to grow and do their best work. Adult learning, however, is not a straightforward thing. We each have different learning styles and preferences, and we come to learning with years of baggage that can lead to inaccurate assumptions, hang-ups, and unhelpful beliefs. While classroom learning is an important tool to help employees grow, it is not where the majority of learning will occur. Coaching is an excellent method to accelerate an individual’s growth and application of new skills because it offers personalized support that can cut through these common learning barriers. 

What Is the Most Important Characteristic of Great Coaching?

Think of coaching as bespoke learning—made to order. Great coaching is just what performers need, right when he or she needs it—that nudge outside the box or the encouragement to go for a new promotion. Coaching is special, noble, and highly satisfying because when we focus on helping performers make progress, our contribution to individuals and organizations skyrockets. 

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The Chasm Between Great and Poor Coaching 

Simply put, coaching has the power to catalyze breakthroughs in individual performance . . . when it is done well. 

  • From the coach’s perspective: Don’t waste my time if you are being or feeling uncoachable!

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  • From the performer’s perspective: Don’t waste my time with advice in cloaked in a 5-step process you call coaching!

Great coaching is a powerful learning tool and an important part of any learning strategy, but it will be a waste of time and resources if not done well or when welcomed by the performer. You have likely received ineffective coaching at some point in your career. From coaches who seemed more interested in telling their stories and pushing their advice. From coaches who have been certified in a 10-step coaching process they mechanically use without deviation. From coaches who fail to inspire bigger thinking or pull you into the conversation. These coaching sessions don’t help, won’t work, and will fail to be worth either the performer’s or the coach’s precious time. 
By the way, I prefer—highly prefer—calling the person receiving the coaching a “performer.” That is who he or she is—the one who is in the position to take action and make something happen. If you approach coaching with your partner being a performer, you will be less likely to treat him or her as a “mentee” or “coachee”, which sound more like what you’d call someone just before pontificating your sageness upon them (ok, that was a bit sassy, you get my point, though, right?).

When I work with coaches and aspiring coaches, I tend to take what many feel is an unconventional approach—I focus on the things that coaches can and should do to provide flexible, one-on-one transformative facilitation. That is what great coaching is to me. When I create the coaching workshops found in Coaching Training, I tapped into this goal and designed the learning experiences so that any trainer could help coaches grow. 

I hope you check out Coaching Training, and I’d welcome your thoughts and feedback! I endeavor to be highly coachable, too!

About the Author

Lisa Haneberg is an organization development, leadership, and management author, trainer, researcher, practitioner, and consultant. She has more than 25 years of experience providing executive and management development training and coaching solutions for large and small organizations, including health care, manufacturing, services, nonprofit, and government. She has particular expertise in the areas of senior team development, performance management, coaching, talent management, succession planning, organizational agility and alignment, and middle management effectiveness. She is a nationally recognized thought leader and speaker and has held both internal and external consulting roles at Memorial Hermann Health System, MedCentral, Black & Decker, Mead Paper, Intel, Amazon.com, Corbis, Royal Thai Government, the FAA, the EPA, Microsoft, and the City of Seattle, among others. Her many ATD books include Organization Development Basics, Coaching Basics, 10 Steps to Be a Successful Manager, Developing Great Managers: 20 Power Hours, and The High Impact Middle Manager: Powerful Strategies to Thrive in the Middle. Lisa’s work has been featured in Leader to Leader, Washington CEO, Capital, and Leadership Excellence. She holds a bachelor’s degree in behavioral sciences from the University of Maryland and a master’s degree in fine arts from Goddard College.

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