In the previous blog post, we introduced the role designing thinking can play in proving ROI. It starts with defining outcomes.
With the desired results clearly defined, all of the stakeholders involved are focusing their efforts on achieving business results. This simply involves eight steps to design for the needed business results.
- Start with why. Align programs with the business. The why becomes the business need and the proposed program is aligned to the specific business measure.
- Make it feasible. Select the right solution. The right solution will drive the business measure.
- Expect success. Design for results. The success of learning is now defined as “business results.” Objectives are set to push accountability to the business impact level. With reaction, learning, application, and impact objectives, designers, developers, facilitators, participants and managers of participants know what they must do to deliver business results.
- Make it matter. Design for Input, Reaction, and Learning. This ensures that the right people are involved at the right time and that the content is important, meaningful, and actionable, setting the stage to drive business results.
With this approach, each person does their part to produce the business results, not relying so much on measurement to see if the results are there. Using this process almost guarantees the business results, because you have designed for it. That’s the big difference and it makes life easier for everyone. But there is more, and that is the last blog post.
In the meantime, for a deeper dive on how to use design thinking to deliver business results and increase the investment in talent development, check out our new book, The Business Case for Learning.