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ATD Blog

Searching for Competitive Information

Friday, November 4, 2005
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How many organizations about which you know do competitive analysis in the area of formal learning programs? "Competitor X is killing us in the marketplace, and they do program Y?" My gut feel is not that many, but I would love to hear about examples where they do.

About the Author

The Association for Talent Development (ATD) is a professional membership organization supporting those who develop the knowledge and skills of employees in organizations around the world. The ATD Staff, along with a worldwide network of volunteers work to empower professionals to develop talent in the workplace.

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