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ATD Blog

Leaders Build Community

Wednesday, September 4, 2013
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In my forthcoming book, Leading with Wisdom: Sage Advice from 100 Experts, one of the themes is the paradox of connection. We live and work at a time when, because of technology, we can be connected 24/7. It is common to hear people talk about how many “friends” they have on Facebook, how many followers they have on Twitter, and how many connections they have on LinkedIn. Yet, we put up fences to maintain our privacy and keep out neighbors. Indeed, few people know their neighbors well enough to borrow a cup of sugar.

The front porch is a powerful metaphor to reflect the loss of community and connectedness. Houses used to have front porches where people hung out and shared stories, but today front porches rare. Meanwhile, it has become the norm for people to wear earphones in public. The message is: “Don’t talk to me. I’m busy.”

While we are connected, research has documented the social isolation in America. In a study of 1,4267 adults that is a replica of one done 20 years ago, one-fourth of all Americans report that they have nobody to talk to about “important matters.” Another fourth reported they are just one person away from nobody. But the most startling finding was that in only two decades, from 1985-2004, the number of people who have no one to talk to has doubled and the number of confidants have gone down from three to two.

This finding is significant because “the closer and stronger our tie with someone, the broader the scope of their support for us and the likelihood that they will provide major help in a crisis.” It is easier to have extensive relationships at a distance, but harder to develop deep friendships in our backyard.  

We live in a society that values individualism, but it can make us self-centered as we watch out for “number one.” This attitude is reflected in the declining membership of social groups such as the Shriners, the Elks, and PTAs. Robert Putnam, author of Bowling Alone, stressed how important it is to feel connected and part of a community, and that this is important to people of all ages.

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Research also tells us that socially connected people live longer, respond better to stress, have more robust immune systems, and do better at fighting a variety of specific illnesses. These medical benefits derive directly from the social connection itself, not just from lifestyle improvement, such as better diet, more exercise, and better medical care.

Current trends are detrimental to trying to build community. We come to workplaces that celebrate and encourage independence, which makes building a sense of community difficult. We need each other to tackle the complexities and challenges of work in these uncertain times, but in the workplace collegiality is rarely encouraged.

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It is not surprising that teamwork and collaboration are challenges when people don’t know each other. And it is hard to trust people you don’t know. When we are aware of these patterns, we can focus on what people need. Our time is well spent if we get to know people, listen to what they have to say, and be someone they can trust.  

The paradox of connection is that we may need to “disconnect” to connect in order to build a sense of community. Building community in the workplace may be the most important task for leaders in these times.

About the Author

Jann E. Freed, is a Leadership Development and Change Manage­ment Consultant with the Genysys Group. She primarily works with individuals and businesses in the Midwest to transition to get from where they are to where they want to be. She has worked with compa­nies such as Wells Fargo, Principal Financial Group, Vermeer Manu­facturing, Nationwide, and Meredith Corporation. She is professor emerita of business management and the former Mark and Kay De Cook Endowed Chair in Leadership and Character Development at Central College in Pella, Iowa where she joined the faculty in 1981. She earned her PhD from Iowa State University, MBA at Drake University, and undergraduate degree in business manage­ment from Central College. She is the co-author of four books three on continuous im­provement in higher education and a book on learner-centered assess­ment on college campuses. You can learn more about Jann at www.JannFreed.com.

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