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ATD Blog

New ASTD Certificate Program for Sales Trainers

Thursday, September 9, 2010
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(Limited free registration available in Alexandria, VA until Friday, September 10 at 5 PM!)

Many of us are entering into the annual planning phase for 2011. Do you know what your sales training strategy will be? How will you address the new trends and challenges facing your sales teams in today's market? If you are looking for a fresh approach and a more efficient model, ASTD might have the solution for you.

Building on the insights from the Sales Training Drivers report, "Implementing the ASTD World-Class Sales Competency Model," ASTD has recently announced new certificate programs for sales trainers. These two-day workshops will show you how to use the competency model to create a sales training strategy that will drive your approach to defining business needs, conducting gap analyses, and determining metrics.

New ASTD Certificate Program:

Creating a Sales Training Strategy that Delivers Results

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September 13, 2010 Alexandria, VA

December 7, 2010 Dallas, TX

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This program will teach you how to:

  • Identify the trends and pressures driving today's sales professionals, and their impact on professional development in the sales field.
  • Define and apply key elements of the ASTD World-Class Sales Competency Model.
  • Examine and apply the core components of building a sales training strategy.
  • Decide ways to apply the competency model to other sales development initiatives, for example developing a strategy for an onboarding training program.
  • Create and critique a basic sales training strategy.

ASTD is offering a limited complimentary registration opportunity for the Alexandria class! Contact Regina Litzendorf at [email protected] to register.

About the Author

The Association for Talent Development (ATD) is a professional membership organization supporting those who develop the knowledge and skills of employees in organizations around the world. The ATD Staff, along with a worldwide network of volunteers work to empower professionals to develop talent in the workplace.

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