How Will You Give Your Sales Force the Competitive
Advantage in a Knowledge-Based Selling Environment???
Wednesday, February 22nd at 1:00pm E.T.
Success in the future will go to those salespeople who are
positioned in the minds of their customers as subject matter
experts, thought leaders, and solution providers -- and who are an
active, visible presence in the marketplace. As a sales or training
leader responsible for optimizing sales performance, your role will
likelytransition from skill-builder and product-trainer to
"brander", where you will help your salespeople design and
implement strategies that leverage their insight, capabilities,
knowledge, client successes and more.
Join David Topus and team members Diane Crompton and Jennifer
Eggers of the TOPUS organizationfor the one hour webinar "Selling
with Brand Power" as they lay out what may very well be the last
frontier of branding -- a future where salespeople themselves are a
central part of the company's value proposition, and
differentiation comes from how well they are positioned, packaged
and promoted to customers.
1. What dynamics are causing this shift from skills and product
knowledge to personal brand as differentiator
2. What a well-branded salesperson looks like
3. How social media presents new opportunities to achieve
4.What tools are available for raising salespeople's visibility and
credibilityin the eyes of customers
5. The cultural and organizational considerations in building a
well branded sales force
6. What this means for you as sales or training leader, and how you
can turn this evolving opportunity into a game-changer for your
David is a nationally-recognized consultant, trainer and
soon-to-be-published author who has been helping companies and
individuals communicate their value propositions more effectively.
Since 1990 he has worked with hundreds of companies and thousands
of salespeople across dozens of industries in sales messaging and
readiness. He wrote and produced the Victory! sales training
curriculum used by Fortune 1000 companies around the world, and was
the founding general manager of ExecuNet's personal marketing
services group. HIs first book, "Talk to Strangers; How Your
Everyday Random Encounters Can Expand Your Business, Career, Income
and Life", is due out in April from John Wiley and Sons. As he
so aptly describes it, he "takes the mess out of people's messaging
and put the art in their articulation".
Register for the webcast here: