Our world moves in a frenetic pace. We are flooded with information, and we have a constant impulse to be available all the time, while doing multiple things simultaneously.
What does all of this do to our brain? What is the impact on the learning capabilities of our employees? And how does this environment affect the learning culture and our creativity? These are just a few of the challenges Amdocs sales enablement team was facing.
Amdocs, a global company with more than 25,000 employees, sells a complex portfolio of products and services to communication services providers, and getting the right information to our sales force is critical. We are challenged to successfully educate a fast-growing, geographically dispersed sales force on a constantly changing and innovative portfolio of products, services, and solutions, while providing the predominantly remote SOHO (small office/home office) and customer site sales staff with extensive sales collateral.
We realized that our ongoing sales training and sales materials were missing their mark with our customer-facing teams. We quickly recognized that if we didn’t find a way to enable our sales teams, our bottom line would suffer.
As a result, our sales enablement team began to re-evaluate the organization’s existing training methods. We looked both internally and externally to determine the best ways to impart information to our highly motivated, geographically diverse sales team.
Slowly, we turned the tide. We uncovered and implemented best practices on how to design and build channels that facilitate the efficient enablement of knowledge and tools for an effective sales force. Success didn’t happen overnight, though. It was a slow, restorative journey. Fortunately, we are seeing signs that our updated training techniques are making an impact.
What’s more, the journey is not complete. Amdocs continually seeks out new and innovative training approaches, and the sales enablement team is prepared to continue our trek for as long as it takes—so that we have the most knowledgeable sales teams in our industry.
