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10 Steps to Successful Business Alignment

By  Patti P. Phillips, Jack J. Phillips

Defining business alignment as the process of “ensuring that a new project, program, or process is connected directly to business impact measures, usually expressed in terms such as output, quality, cost, or time,” 10 Steps to Successful Business Alignment offers concrete input, detailed suggestions, and pragmatic know-how on how to plan for, implement, and maintain effective alignment for projects of nearly every size and scope. Written by a pair of renowned experts in the field of business measurement and evaluation, 10 Steps to Successful Business Alignment shows how to connect projects to business measures, and how to maintain alignment with those measures throughout a project’s entire life cycle. In providing both a conceptual framework as well as nuts-and-bolts information on how to achieve meaningful, effective alignment, some of the topics on which this volume drills down into useful specifics include:

  • how and when to discuss alignment with clients
  • the proper ways to clarify and manage expectations of the alignment process
  • a discussion of the factors that contribute to the success of alignment
  • how to achieve buy-in on alignment from stakeholders in a project
  • a detailed, highly objective review of how to measure the impact of alignment
  • the most effective ways to report and communicate your results.

Truly a comprehensive resource on alignment, 10 Steps to Successful Business Alignment delivers practical insight on every step of the alignment process, and is essential reading for every professional involved in creating, maintaining, and verifying alignment.


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Patti P. Phillips

Patti Phillips is president and CEO of the ROI Institute and is the ATD Certification Institute's 2015 CPLP Fellow. Since 1997, she has worked with organizations in more than 60 countries as they demonstrate the value of a variety of programs and projects. Patti serves on the board of the Center for Talent Reporting, as Distinguished Principal Research Fellow for The Conference Board, and as faculty on the UN System Staff College in Turin, Italy.

Patti has written and edited numerous books and articles on the topics of measurement, evaluation, and ROI. Recent publications include Measuring the Success of Leadership Development, Making Human Capital Analytics Work, Measuring the Success of Learning Through Technology, Measuring the Success of Organization Development, and Measuring Leadership Development: Quantify Your Program's Impact and ROI on Organizational Performance.

Jack J. Phillips

Jack J. Phillips, PhD, is chairman of the ROI Institute and a world-renowned expert on measurement and evaluation. Phillips provides consulting services for Fortune 500 companies and workshops for major conference providers worldwide. Phillips is also the author or editor of more than 100 articles and 75+ books, including  Measuring the Success of Leadership Development: A Step-by-Step Guide for Measuring Impact and Calculating ROI (ATD Press). His work has been featured in the Wall Street Journal, Bloomberg Businessweek, Fortune, and on CNN.


“Most books about alignment make my eyes glaze over. But this one didn’t, as it is peppered with rich examples and a relentless focus on results.”
Allison Rossett Professor Emerita of Educational Technology San Diego State University
“Throughout my 40-year business career I have recognized that alignment is the most common ailment of poor performing organizations.  It is one thing to talk about it and another thing to do it. The Phillips have laid out a clear and practical map for converting wishes to reality.”
Dr. Jac Fitz-enz CEO, Human Capital Source
“There is no more important measure than business impact, yet many business professionals I encounter struggle with how to align their projects to business objectives.  Jack and Patti Phillips not only use their years of experience in measuring impact, but also their vast network of contacts to arrive at 10 easy steps anyone can follow.  If you want to produce real results, this book is a must read.”
Kevin Oakes CEO, Institute for Corporate Productivity (i4cp)

Book Details

ISBN: 9781562868208

Pages: 216

Publisher: ASTD Press

Pub Date: March 2012

Formats: Paperback, PDF

Product Code: 111208

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