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10 Steps to Successful Business Writing

By  Jack E. Appleman

10 Steps to Successful Business Writing

In the business world, the ability to write well is a basic necessity. In many respects, you are what you write because your coworkers, clients, vendors, and other associates may encounter you most often in the form of your written words.

Whether you are a seasoned CEO or someone who struggled with high school English, you can propel your writing ability to a higher level with just 10 easy steps. Each chapter offers a variety of specific examples and plenty of practical pointers you can use immediately. There are also tools to help you master common situations like "Stuffy vs. Straightforward Words and Phrases" (page 28) an "Tips for Making PowerPoint Slides Most Effective" (page 160).

No matter what level of writing proficiency you currently have, 10 Steps to Successful Business Writing can help you grow and improve. Put the power of simplicity into your next written document by taking a step forward today.

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Jack E. Appleman

Jack E. Appleman is passionate about effective business writing. An award-winning writer with over 20 years of experience as a trainer, communication professional, and professor, he also presents writing workshops to corporate employees at various levels. His articles have been published in Human Resources Executive magazine and National Underwriter, among others. The Business Marketing Association honored him with its 2007 Impact Award, and he has also earned their Certified Business Communicator (CBC) designation.

Currently Appleman teaches writing and communication courses at Fairleigh Dickinson University and William Paterson University and delivers continuing education classes on business writing as well as one-on-one writing coaching. He also serves as vice president of marketing for the Northern New Jersey Chapter of ASTD.


Book Details

ISBN: 9781562864811

Pages: 192

Publisher: ASTD Press

Pub Date: January 2008

Formats: Paperback, PDF

Product Code: 110716

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