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10 Steps to Successful Social Networking for Business

By  Darin Hartley

10 Steps to Successful Social Networking for Business

Facebook, LinkedIn, Twitter... You're familiar with social networking systems, but incorporating them into your communication efforts can be daunting. Which are right for your needs, and how should you use them? Whether you're a consultant, communications professional, or corporate CEO, 10 Steps to Successful Social Networking for Business can help you leverage the power of social networking. Find out how you can:

  • select the right social networking systems for your situation
  • build an audience and connect your business to the world
  • link your choices to key business drivers
  • choose between off-the-shelf or customized systems
  • stay on top of this ever-evolving technology.

You'll have a complete toolbox for employing today's most influential, game-changing methods of communication to build your brand, cultivate customer loyalty, and drive bottom-line results.


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Darin Hartley
Darin Hartley is uniquely qualified to be your guide to social networking. A training professional for over 20 years, he is currently director of client development at Intrepid Learning Solutions, a provider of learning solutions to businesses worldwide. His background includes positions with ASTD, Dell Computer Corporation, Lockheed Martin, and General Physics Corporation. A popular speaker, Hartley has keynoted for several learning and training conferences including ASTD and the International Society for Performance Improvement. He has authored four books and holds degrees in corporate training and training management. Hartley resides in Seattle.

Book Details

ISBN: 9781562867171

Pages: 192

Publisher: ASTD Press

Pub Date: April 2010

Formats: Paperback

Product Code: 111019

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