Change is hard, but learning more about it doesn't have to be boring. The Change Book: Change the Way You Think About Change helps you get smart on change management without the pain. It addresses framing your change, leadership, resistance, culture, communication and more. Flip it open to any page and you'll find powerful, concise, and easy advice from battle-tested practitioners.
The book addresses common pitfalls, like waiting too long, delivering "bad" news and hitting people with the wrong kinds of information.
How many people should you involve in your new effort?
There's advice on engaging the masses and there are real stories of organizations who harnessed the power of their people.
What should you do about those who resist?
Do you have to turn all of them into supporters? Read about finding the people in your "sweet spot" and focusing on them.
How will you keep people excited and engaged?
The book offers tips for getting buy-in and maintaining momentum.
Each short chapter holds a nugget of wisdom on subjects like these. A great resource for seasoned change management professionals or the newly initiated, The Change Book provides tips, tools and bits of wisdom from those who have been there, helping to transform some of the most widely recognized organizations in the country.
Table of Contents
Section 1: Framing
What Is Change Management?
Assume the Position
Vision: It’s Got To Be Real
Frame the “Why”
The Change Recipe
Scaling the Change
Do I Need a Message?
Section 2: Leadership and Teams
And Now, a Word From Our Sponsor
An Army of One
Are the Right People on the Team?
Don’t Forget the Carrot
Section 3: Design
Structure Enables Change
Align Your Design
Four Truths of Organization Design
Section 4: Resistance
A State of Confusion
People Prefer the Predictable
We’re Hardwired to Resist Change
Change Your Mind
Section 5: Culture
It’s the Culture, Stupid!
Section 6: Branding
Brand With Caution
Combating Existing Symbols
Section 7: Communication
Change Communication 101
The Big Shift
Not Communicating Is Communicating
I Already Told Them!
Be Willing to Say the Hard Things
Section 8: Momentum
The Tipping Point
Don’t Be Afraid to Engage the Masses
The Psychology of Signing On
Emotion: It's All In the Story
Stakeholders Get Weary
Section 9: Measurement
If a "change" happens in the woods…