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The Change Book: Change the Way You Think About Change

By  Trish Emerson, Mary Stewart

The Change Book: Change the Way You Think About Change

Change is hard, but learning more about it doesn't have to be boring. The Change Book: Change the Way You Think About Change helps you get smart on change management without the pain. It addresses framing your change, leadership, resistance, culture, communication and more. Flip it open to any page and you'll find powerful, concise, and easy advice from battle-tested practitioners.

Why aren't your communication efforts working?

The book addresses common pitfalls, like waiting too long, delivering "bad" news and hitting people with the wrong kinds of information.

How many people should you involve in your new effort?

There's advice on engaging the masses and there are real stories of organizations who harnessed the power of their people.

What should you do about those who resist?

Do you have to turn all of them into supporters? Read about finding the people in your "sweet spot" and focusing on them.

How will you keep people excited and engaged?

The book offers tips for getting buy-in and maintaining momentum.

Each short chapter holds a nugget of wisdom on subjects like these. A great resource for seasoned change management professionals or the newly initiated, The Change Book provides tips, tools and bits of wisdom from those who have been there, helping to transform some of the most widely recognized organizations in the country.

Table of Contents

Section 1: Framing
What Is Change Management?
Assume the Position
Vision: It’s Got To Be Real 
Frame the “Why”
The Change Recipe
Scaling the Change
Do I Need a Message?
Section 2: Leadership and Teams
And Now, a Word From Our Sponsor
An Army of One
Are the Right People on the Team?
Don’t Forget the Carrot
Section 3: Design
Structure Enables Change
Align Your Design
Four Truths of Organization Design
Section 4: Resistance
The Hecklers
A State of Confusion
People Prefer the Predictable
We’re Hardwired to Resist Change
Change Your Mind
Section 5: Culture
It’s the Culture, Stupid!
Subculture Savvy
Section 6: Branding
Brand With Caution
Symbols Matter
Combating Existing Symbols
Section 7: Communication
Change Communication 101
The Big Shift
Not Communicating Is Communicating
I Already Told Them!
Be Willing to Say the Hard Things
Communication Gotchas
Section 8: Momentum
The Tipping Point
Don’t Be Afraid to Engage the Masses
The Psychology of Signing On
Emotion: It's All In the Story
Map It
Stakeholders Get Weary
Section 9: Measurement
If a "change" happens in the woods…
PACE Yourself


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(*) The following formats are included with a purchase of this E-Book: PDF, Kindle, EPUB.


Trish Emerson
Trish Emerson has spent her career managing organizational change. Her passion is helping enhance the value of her clients’ most important asset—their people. Trish so loves her chosen field that she launched her own firm, Emerson Human Capital Consulting (EHC). Since 2001, EHC has provided organizations with creative solutions that bring tangible results. She resides in Alameda, California.
Mary Stewart
Mary Stewart loves to talk about change. A former Big Five change management consultant, Mary now considers herself a writer and communicator. She has found her groove helping Emerson Human Capital reach out to clients and the consulting industry. She helps craft messages to clients, maintains EHC's branding and image, and supports the communication line of business. Mary loves her work, but her true passions are raising her three children, finding and feeding two elusive cats, and spending time with her big, extended family in Oak Park, Illinois.


A guidebook to anticipating and adapting to today’s constantly changing business environment. Quick for busy people with limited time for reading.
Barbara Edwards
CEO, California Host
The Change Book seeded many good ideas that have guided my thinking on how to implement strategic change, and helped me avoid some classic mistakes and costly rework.
Joseph Brakohiapa
President & CEO
Clean Power Finance
Tricia Emerson provides my CEOs with the definitive playbook for effectively implementing change initiatives throughout their organizations. This book is required reading for any leadership team interested in successfully implementing and sustaining long-term change in their company.
Marty O’Donohue
CEO Coach/Mentor
Vistage International
The Change Book takes the daunting subject of change management and makes it accessible, understandable, and even fun.
Rick Barsotti
Partner, Groove 11
The Change Book has been invaluable in helping us influence change within our leadership group and I would highly recommend it to all those who wish to progressively implement and successfully lead into the future.
Thomas Klein
Regional Vice President—California, Fairmont Hotels and Resorts
General Manager, Fairmont San Francisco


Book Details

ISBN: 9781562867485

Pages: 224

Publisher: ASTD Press

Pub Date: March 2011

Formats: Paperback, PDF

Product Code: 111107

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