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Creating Engaged Employees

By  William J. Rothwell

Creating Engaged Employees

Maintaining high employee engagement is key to business success.

Research shows that many members of today’s workforce feel overworked and underappreciated—all factors that attribute to high turnover, low customer satisfaction, increased incidences of health and safety problems, and low productivity and profitability.

Engaged employees, on the other hand, feel recognized, encouraged, and supported—they demonstrate enthusiasm, inspiration, and pride in their jobs. Despite work demands and pressure, they successfully achieve their individual and team goals.

Creating Engaged Employees uses practical wisdom and scholarly research to answer:

  • What is employee engagement?
  • What makes someone engaged or disengaged?
  • How can we measure employee engagement?
  • How can organizations engage employees? 
  • How can organizations keep employees engaged without causing burnout?


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William J. Rothwell
William J. Rothwell, PhD, SPHR, is the president of Rothwell & Associates ( and professor in the Workforce Education and Development Program at the University Park campus of Penn State University. As a researcher he has been involved with the last five competency studies conducted by Association for Talent Development (ATD, formerly ASTD).

In 2012 he won the association's prestigious Distinguished Contribution Award. He is author of 81 books and 250 articles in the field and had 20 years of experience in government and the private sector before becoming a college professor in 1993.

Book Details

ISBN: 9781562869106

Pages: 136

Pub Date: September 2014

Formats: Paperback, PDF

Product Code: 111406

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