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Flat Army

By  Dan Pontefract

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Arms you with powerful tools for overcoming resistance to change and creating a culture of collaboration, engagement, and employee empowerment.

Your people are your most valuable asset, and if you want them to excel (and your profits to soar), you'll need to abandon your traditional command-and-control management style and adopt a collaborative, open leadership approach—one that engages and empowers your people. While this isn't a particularly new idea, many leaders, while they may pay lip service to it, don't really understand what it means. And most of those who do get it lack the skills for putting it into practice. In Flat Army you'll find powerful leadership models and tools that help you challenge yourself and overcome your personal obstacles to change, while pushing the boundaries of organizational change to create a culture of collaboration.


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Dan Pontefract

As Head of Learning & Collaboration at TELUS (, Dan is responsible for the overarching learning, collaboration & leadership development strategy for the company. Dan championed the introduction of the TELUS Leadership Philosophy (TLP), an open and collaborative-based leadership framework for all 40,000+ TELUS team members. In parallel to these actions he has driven a philosophical and cultural shift in the way TELUS views and experiences learning called "Learning 2.0"; the shift to a social, informal and formal learning and collaboration model bringing TELUS to the forefront of connected learning and leading. He further championed the use and deployment of collaborative technologies to complement both the learning and leadership frameworks.

Dan is a passionate leader in the learning, leadership and collaboration technology spaces and is uniquely skilled to ensure an organization can move from traditional models and cultures to those that embrace participative, connected and collaborative frameworks.

His career is interwoven with both corporate and academic experience, coupled with an MBA, B.Ed and multiple industry certifications and accreditations. Dan is also a renowned speaker and has been invited to deliver over 40 external keynotes and presentations since 2009. In 2012 he appeared on the covers of T+D Magazine and Chief Learning Officer Magazine.

In 2010, Dan was acknowledged by CLO as a "Vanguard Award‟ winner and is a 2-time winner by the Corporate University Best in Class Awards of the "Leader of the Year‟ in both 2010 and 2011. In 2012, SkillSoft awarded Dan the "Learning Leader of the Year‟ for his work at TELUS and CLO Magazine bestowed the "Learning in Practice Innovation Award‟ as well. He is also the recipient of the 2012 Brandon-Hall "Gold Award in Strategy & Governance‟. In 2012, his team became a 7-time winner of the prestigious "ASTD BEST‟ award.

He was recruited into TELUS in Q4 of 2008, previously holding senior positions with SAP, Business Objects, Crystal Decisions and the British Columbia Institute of Technology (BCIT).

Talk to him about Manchester United, cycling, his wife Denise or their three young children (Claire, Cole and Cate) and you won‟t be able to shut him up. He‟s an educator at heart.

His first book, Flat Army: Creating a Connected and Engaged Organization, was released in March 2013 through Wiley.

You can reach Dan on Twitter (@dpontefract) or via his personal site at


Book Details

ISBN: 9781118529799

Publisher: Wiley/ASTD Press

Pub Date: March 2013

Formats: Hardcover

Product Code: 131301

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